Wireless Phone Plans - Prepaid Or Postpaid?
Consumers are abandoning traditional subscription plans which may curb growth for AT&T Verizon Wireless Sprint & prepaid T Mobile phones.
AT&T T the biggest U.S. phone company January reported a respectable 13.2% increase fourth-quarter wireless sales fueled by strong subscriber gains. Surveys showed consumers would rather reduce purchases even food & clothing before ditching cell phones.
Fresh survey data show that U.S. consumers are rapidly switching to cheaper calling plans often choosing so-called prepaid packages that give carriers smaller less predictable revenue streams.
On Mar. 19 Washington think tank New Millennium Research Council NMRC released results a survey showing that 17% Americans have already switched from contract-based plans to cheaper prepaid services the past six months due to concerns about their jobs & the recession. Those sticking with contracts are migrating to cheaper plans & cutting such extras as texting & e-mail. Millions Americans are the verge discontinuing expensive cell-phone plans says Graham Hueber a senior researcher at the Opinion Research Corp. which conducted the study commissioned by the NMRC.
Fewer Minutes Less Texting
Other evidence also suggests consumers are taking a closer look at their wireless bills. Of 2 151 U.S. cell-phone users surveyed online by JupiterResearch November one-third were considering cutting back wireless spending & the number minutes & texts they use. In February Sprint Nextel S indicated that economic uncertainty was partly to blame for a sales decline & customer losses the fourth quarter.
One maker air cards Sierra Wireless SW announced Jan. 29 would lay off 10% its workforce amid a drop fourth-quarter revenue. Despite the economic environment we grew revenues 2008 & I expect 2009 will be another year overall revenue growth & solid progress for our company AT&T Chief Executive Randall Stephenson said during the company s January earnings call. Of U.S. consumers who have wireless contracts almost 40% or 60.3 million are likely to curtail cell-phone spending to save money if the economy worsens the next six months according to the NMRC survey. Many already are scaling back data cards for computers which according to wireless industry consultant Chetan Sharma contribute about 12% carriers data revenue.
Even smartphone users typically among the most profitable customers may soon trim usage. As professionals finance & other industries continue to lose jobs Sharma estimates that 10% to 20% the people who own these souped-up Web-surfing phones may downsize plans this year.
Smartphone users typically pay $70 to $200 a month for wireless service. As they reduce spending U.S. wireless data revenue may grow only 15% this year vs. 38% 2008 Sharma estimates.
Carriers that specialize prepaid calling may be among the few beneficiaries cutbacks. Now only about 15% Americans use prepaid wireless plans which can cost 50% to 75% less than contract-based plans. In contrast 68% Britons already use prepaid plans. Thanks to the recession the U.S. marketplace is undergoing fundamental changes. Indeed prepaid may grow to 20% the market by yearend Sharma estimates. In the fourth quarter prepaid customers accounted for 57% new subscribers at T-Mobile USA up from 23% a year earlier.
Widespread Defections
Some consumers are leaving the four largest carriers—AT&T Verizon Wireless Sprint & T-Mobile—for smaller prepaid carriers. In the fourth quarter MetroPCS PCS saw net subscriber additions surge 74% to 519 519 from a year earlier. In the same quarter Sprint Nextel lost 1.3 million customers most them postpaid. Sprint executives are hopeful that the industry will nevertheless fare better than other areas the economy. Providers prepaid calling typically considered the domain younger callers or those with bad credit are taking steps to make their plans more alluring by adding features & better phones. Such services as MetroPCS & Leap LEAP are available more markets. On Mar. 9 Leap expanded into Philadelphia. Nowadays users can purchase not only voice but also data plans that permit texting & e-mail.
And prepaid phones have turned from clunky to cool. On Mar. 10 MetroPCS introduced Research In Motion s RIMM BlackBerry Curve 8330 smartphone which features a Qwerty keyboard & rich multimedia capabilities many its markets. For only $50 a month without a contract users the device can talk text browse the Web & send multimedia messages & e-mail. Steps like that are helping foster loyalty. Developing War Price Cutting?
Contract carriers are responding by updating & rolling out new prepaid plans & lowering prices. This year T-Mobile USA began offering a $50-a-month unlimited voice plan to longtime subscribers to prevent them from leaving.
But the recent flurry cheaper unlimited plans from T-Mobile Boost Mobile Alltel & Zer01 Mobile raises a red flag for Sanford C. Bernstein analyst Craig Moffett. As growth slows pricing [war] risk rises he wrote a recent report. As more carriers start offering unlimited voice calling & data plans they increasingly will have to compete price.
The Best Cell Phone Plans Vary According to The Amount Of Calls You Make. Find Out If A Prepaid or Postpaid Plan Is The Right One For You.
Before buying the first prepaid or postpaid plan you see it’s better to first find out about the different cell phone plans available. When looking at cell phone plans you will also want to consider the amount coverage you will get. It is important to know whether the prepaid or postpaid plan that you’re signing up for is local regional or for nationwide coverage. Take note that the cell phone plans with the best values are the ones that include free long distance calls.
A family plan is also an option when shopping for a cell phone plan. What’s great about postpaid packages like these is that you’ll be able to make free inter-network calling so you won’t have to pay to talk to your family members.
If you are still unsure which postpaid plan to get after reviewing the various cell phone plans available then you might want to consider the prepaid option. The prepaid plan is best if you don’t have a consistent usage every month. If you are unhappy about the prepaid plan at any time you can terminate the prepaid plan without any hassles
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